A Multisport Branding Initiative

Anderson 41

For NHL Goalie and Racing Team Owner Craig Anderson, building a brand that would encapsulate all his endeavors was essential. He enlisted Axiom to help him create a visual identity that would be personal enough to be immediately recognizable, but flexible enough to use across any medium. From hockey, to racing and e-Gaming, and through his hockey camps and digital & social media efforts, A41 is synonymous with Craig Anderson.