Brand Creation Process

At Axiom, we help companies build innovative brand experiences and focus on creative strategies that
drive growth and form lasting connections.

The Axiom team believes in using a unique process that takes into consideration a companys’ core values
and key differentiators to present your brand in the market with accuracy and intention.

Wether you are starting a new brand or want to refresh an existing one, Our process can produce the
tools a brand needs to create recognition, build trust with your target audiance and give your company a
competitive advantage.

DISCOVERY

Kicking things off, our teams will have an in depth meeting to discuss and help establish creative direction for the brand. Topics include core values, inspirations and anything to help our team understand what differentiates this brand.

RESEARCH

Here we organize an extensive brand study, observing fonts, icons, imagery and other assets. The team will analyze creative strategies in the market and identify a viable plan for the brand.

EXPLORATION

Each brand project will have its own unique set of creative opportunities and challenges. In this step the team will explore solutions on how to present the brand in a way that aligns with established core values and creative direction.

EXECUTE

At this point our designers will begin building out possibile options for brand identity solutions based off our findings.

PRESENT

Ideas and explanations are presented, leading into open discussions on next steps.

FEEDBACK

Objective feedback is the goal of the initial presentations. This information will be used as a tool to improve on the designs or shift creative direction.

FINALIZE

After a few rounds of feedback and some refinements to initial ideas, the final designs are ready to go and next steps are established.

Branding Packages

We offer various brand design packages for different needs and budgets. If you aren’t finding what you are
looking for, please reach out and we can discuss your uninque situation over a call or meeting.

LOGO LIGHT PACKAGE

Starting at $2,750 (up to 16 creative hours)

Get a custom and engaging logo with an expedited process. You can have your business up and
running as quickly as possible. This package covers the basic logo elements for an affordable rate.

INCLUDES

DELIVERABLES

**NOT INCLUDED

CUSTOM PRICING

BRAND IDENTITY CREATION

Starting at $12,000 (up to 80 creative hours over 4-6 months)

A more elaborate and comprehensive approach that allows for time, research and exploration. A deep dive into the
core values and differentiators of your business to reflect them in the presentation of your brand. This process pushes
beyond just designing a logo and aims to create an entire brand system that is innovative, cohesive and memorable.

INCLUDES

DELIVERABLES

**NOT INCLUDED

CUSTOM PRICING

BRAND BUILD OUT MONTHLY RETAINER

Starting at $3,750 per month (up to 25 creative hours per month with a minimum 8 month commitment)

Brand Identity creation along with the process of planning and building out creative assets (i.e. website, marketing collateral).
This allows flexibility in the creative process and frees up creative hours to be applied to your most essential projects.