CREATIVE CASE STUDIES
ILLUMINATING A BRAND
An established Multi-Family Office needed a brand
that embodied their traditional style and values,
while providing the modern, sleek outlook of a
savvy, forward-thinking organization.
![CIWht](https://axiominnovates.com/wp-content/uploads/2022/05/CIWht-1.png)
![275A7718_Edit](https://axiominnovates.com/wp-content/uploads/2022/05/275A7718_Edit-scaled.jpg)
![homepage1](https://axiominnovates.com/wp-content/uploads/2022/05/homepage1.png)
![275A7736_Edit](https://axiominnovates.com/wp-content/uploads/2022/05/275A7736_Edit-scaled.jpg)
REDEFINING TRUE PARTNERSHIP
Exploring the thought processes and motivation behind our partners’ desires for the direction of their business inspired creative direction that would lead to our ultimate goal: building a brand that embodies the company’s luminous future.
![Bitmap](https://axiominnovates.com/wp-content/uploads/2022/05/Bitmap.png)
BUILDING A BRAND THAT SHINES
![CIC](https://axiominnovates.com/wp-content/uploads/2022/05/CIC.png)
Armed with inspiration, Axiom embarked on designing
Castle Island’s brand system; replete with new logo, color
palette and an overarching artistic plan.
![CI Brand Guide3](https://axiominnovates.com/wp-content/uploads/2022/05/CI-Brand-Guide3.jpg)
![CI Brand Guide4](https://axiominnovates.com/wp-content/uploads/2022/05/CI-Brand-Guide4.jpg)
![CI Brand Guide5](https://axiominnovates.com/wp-content/uploads/2022/05/CI-Brand-Guide5.jpg)
A BEACON IN YOUR HAND
With a brand system in place, Castle Island wanted a powerful
piece of collateral that not only felt substantial in a potential
client’s hands but had the content to match.
![Bitmap (1)](https://axiominnovates.com/wp-content/uploads/2022/05/Bitmap-1.png)
GUIDING
THEM HOME
With all the elements in place, crafting a
new website as a digital home for Castle
Island was the final step in launching their
brand for the world to see.
![Bitmap (2)](https://axiominnovates.com/wp-content/uploads/2022/05/Bitmap-2.png)
![Page 2](https://axiominnovates.com/wp-content/uploads/2022/05/Page-2.png)